Media Literacy (2)

Chapter 6: Chomsky, the Empire, and Media Literacy (Joe Kincheloe)
Introducing the next chapter written by Chomsky in 1991. Kincheloe calls the 21st century, where free-market policies and neo-conservatists prevail and justify neo-imperial invasions, the recovery movement as a continued passion from the "Vietnam syndrome" and points out media responsibility for failing to investigate the claim made by the U.S. to justify the pre-emptive war against Iraq.

Chapter 7: The New World Order (Noam Chomsky)
According to Chomsky, the New World Order is being created by the political leadershop in Washington and London, where corporate interests dominate their governmental decisions, and it turns their countries into "mercenary states" and the global Mafia with their exploitative military power; Furthermore, while German-led Europe and Japan "Latin-Americanize" the old Soviet tyranny, the rest of the Third World is controlled by "economic pressure if possible, by force if necessary." He mentions that "a truism about the New World Order is that it is econimically tripolar and military unipolar." Perhaps he characterized the Order as global corporate-driven imperialism unisonly backed by military power. But I am not quite sure what he exactly meant by the terms, tripolar and unipolar.

Chapter 9: Language and Institutional Perversions in a Time of Painful Birth Pangs (Edward Herman)
Herman means by birth pangs the propaganda of "root causes" spread by the U.S. powerful to establish a new world order in the Middle East in coalition with Israel. Through media, this alliance accompanied by brutal violence is seen as a retaliation against provocation caused by terrorists. Therefore, any type of atrocities performed by the U.S. military is only necessary as a self-defense. Under this systematic rule, brutality against civilians, the "sea", who support the resistance and feed the terrorists, the "fish", is justified. This rule is also observed in international organizations, such as UN. While an international force resides in Lebanon to prevent "hostile" actions, there is no equivalent in Israel. While UN orders termination of supplying goods to Palestine, they don't try to stop the U.S. to cut off supplying bombs to Israel. The propaganda system allows violence taken by the powerful to be used to shape world response and establish a new order.

Chapter 10: Television Violence at a Time of Turmoil and Terror (George Gerbner)
Gerbner analyzes how the violence on the television as a new cultural environment--I would call it a meta-media cultivating our taste and culture--is systematically integrated in global marketing. Violence is an international selling point and cheaply distributed all over the world, and advertisers pay for it. But the author is lack of clear explanation of cheap distribution of violence. Is it really cheap after all?

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